Brad and Aubrie, the owners of Fat & Weird Cookie Co., have transformed their love for sweets, specifically cookies, into a thriving business that is capturing the hearts (and taste buds) of cookie enthusiasts worldwide. Established in August 2018, this innovative cookie brand was born out of a remarkable birthday surprise. Aubrie orchestrated a surprise for Brad by reaching out to her Instagram followers to send him cookies. The response was overwhelming, with over 1,000 cookies arriving from across the globe.
After sampling all the cookies they received, Brad and Aubrie realized they could create something truly special by incorporating the best elements from each cookie while adding their unique twist. This led to the birth of Fat & Weird Cookie Co., a brand that prides itself on crafting extravagant, gourmet cookies that push the boundaries of flavor and creativity.
Their product offerings cater primarily to adults aged 25 and above who appreciate high-end gourmet treats. With a diverse customer base that includes both males and females, especially those with children or older individuals, Fat & Weird Cookie Co. aims to appeal to a broad segment of discerning cookie lovers.
Looking ahead, Brad and Aubrie envision their brand becoming a premier cookie company available in major retail chains like Publix, Target, Sam’s Club, Costco, and Walmart within the next five years. Wholesale distribution is seen as a key driver of growth, with plans to expand into various food delivery platforms to enhance accessibility.
The success of Fat & Weird Cookie Co. lies in its commitment to innovation and passion for crafting exceptional cookies. From their oversized stuffed cookies to their upcoming line of stuffed cookie dough bites, the brand continues to push boundaries and set new standards in the industry.
Speaking on entrepreneurship and success, Brad and Aubrie emphasized the importance of creativity, perseverance, and creating opportunities for others. They believe that true success lies in building something that not only sustains their families but also provides long-lasting opportunities for future generations.
In recent news, Fat & Weird Cookie Co. announced the launch of a new line of stuffed cookie dough bites, offering customers a delectable experience with gooey centers. Additionally, the brand has expanded its reach by introducing its cookies in Meijer locations across the United States, with plans for further expansion into major retail outlets.
For more information about Fat & Weird Cookie Co. and to indulge in their decadent creations, visit their website at fatandweirdcookie.com or check out their Instagram profile at instagram.com/fatandweirdcookie. Get ready to experience cookies like never before – a sweet journey awaits with Fat & Weird Cookie Co.
